The Huemans manifesto

Are you a Hueman?

Hue·man

/ˈhjuː.mən/ · noun · plural: Huemans

  1. A person who brings colour into the world.
  2. Wears a Flashy on their phone's flash – and turns cold white into real glow. At festivals, concerts, rooftops. Wherever people shine.
  3. Natural enemy: glaring, one-size-fits-all white light.

The bigger the machines and the smarter the AI, the more precious everything that can't be generated becomes: your moment, your signature, your colour. Creativity doesn't come from a prompt, and a sunrise on the dance floor can't be rendered. That's why we push the human side – unmistakably colourful, individual and creative.

More you. More wow.

Want to be a Hueman?

Help us bring more colour into the world – one flash at a time.

Show yourself with #Huemans and tag @thatflashyhue.